You know you need a new business headshot. Your web designer/book publisher/boss/colleagues are clamoring for a new or updated portrait. You need it for LinkedIn, Facebook, Twitter, the jacket of your new book, speaking engagements, or your website and publicity materials. So why haven’t you made that appointment?
Here are the top seven excuses I hear most often, coupled with suggestions to help push through to your goal: a photo you will love and be proud of!
1. “I’m the least photogenic person on the planet.”
I hear this all the time. I’d say the biggest culprit in producing a stiff or unflattering photo is self consciousness. The key is to think of something meaningful to you (a promotion? A lucrative contract?) or someone you care deeply about (a child, pet, dear friend?). This will get you out of your head and allow a natural expression to take over. Don’t let negative thoughts keep you from getting a fresh new portrait.
2. “I just need to lose a few pounds before I call for a photo session.”
If you wait until you shed those pounds, you will never book the photo session. Your photographer can help you pose in ways that will flatter you as you are now.
3. “I want to wait until I get a tan so I won’t look so pasty.”
People usually don’t tan evenly, so what you believe to be sun-kissed skin may look dry and mottled in a photo. A foundation or bronzer is a better bet. A professional makeup artist can help.
4. “I’m so busy that I can’t find the time for an appointment.”
This one is tough. It’s just a question of forcing yourself to pick up the phone or send an email. Try booking a few weeks out when your schedule looks less crammed. Your session will be on the books, and you can relax.
5. “I don’t know what clothes to choose.”
Your best bet is to wear an outfit that you would choose if you were meeting your best client. Be sure it fits you well, is not too trendy, and is a three-season fabric. Avoid turtlenecks and strong patterns. Bright colors and scarves are fine if you like to wear them.
6. “I can’t decide what to do about makeup.”
A good makeup artist is a wonderful investment for both women and men. Ask the artist if s/he has experience in doing makeup for photographic lighting. If you prefer to do your own makeup, wear a little more than usual to even out your skin and bring out your features.
7. “I already have a picture that I got ten years ago that I really like.”
Your photo may have served you well all these years, but do you look the same? Do you want to send the same message as you did back then? Would people recognize you when you meet? Do your clothes/accessories/eyeglasses look dated? People like to work with professionals who are current.
8. “I don’t want to spend the money.”
No doubt about it: a professional photographer costs more than a friend with a digital camera. But when you think about what a beautiful photo of you means to your professionalism, your image and your self esteem, it’s a bargain.
